The .LEGO Domain

.LEGO is a
New gTLD
New Generic Top-level Domain
The main Language used
N/A
Register .LEGO as
Individual
Company
LEGO
Domain For
LEGO
Domain Registration term in years
1-10
Domain Character Limit
3-63
Domain Registration
N/A

What is a .LEGO domain?

The .LEGO domain is a branded top-level domain (TLD) specifically designated for the LEGO Group, a company known for its iconic building toys. It is owned and managed by the LEGO Group, which uses the domain to reinforce its brand identity and provide a secure online space for its products and services. The LEGO Group utilizes this domain to ensure brand consistency and protect its trademark online.

Similar Domains

About .LEGO Domain

.LEGO Internet Domain

The .LEGO internet domain is a unique top-level domain (TLD) that is owned by the LEGO Group. The LEGO Group is a well-known company that specializes in creating and selling toy building blocks and sets. The domain was introduced to enhance the online presence of the LEGO brand, ensuring that all content under the .LEGO domain is directly related to their products and services.

Ownership of the .LEGO TLD

The .LEGO TLD is owned by the LEGO Group. This company is headquartered in Billund, Denmark, and was founded in 1932 by Ole Kirk Christiansen. The LEGO Group is famous for its iconic plastic building blocks that have become a staple in children's toys worldwide. The company has expanded its brand through movies, video games, and theme parks.

About the LEGO Group

The LEGO Group is a family-owned company that has remained committed to creativity and play since its inception. The company’s mission is "to inspire and develop the builders of tomorrow." With over 20,000 employees worldwide, LEGO products are sold in more than 140 countries.

In recent years, LEGO has been focusing on sustainability. The company aims to use sustainable materials in all its core products and packaging by 2030. LEGO also engages in charitable activities through the LEGO Foundation, which focuses on learning through play for children worldwide.

Jørgen Vig Knudstorp, the Executive Chairman of LEGO Brand Group, once stated, "Our ambition is to reach more children around the world with LEGO experiences." This ambition is reflected in their dedication to innovation and expansion in digital platforms, including the .LEGO domain.

Details of the .LEGO Domain

The .LEGO domain is used exclusively by the LEGO Group. Only the LEGO Group and its authorized partners can register domains under .LEGO. This exclusivity helps maintain brand integrity and ensures that all .LEGO websites are genuine and related to official LEGO content.

Table: Key Facts about the LEGO Group

Category Details
Founded 1932
Headquarters Billund, Denmark
Number of Employees Over 20,000
Global Reach Products sold in more than 140 countries
Core Mission Inspire and develop the builders of tomorrow

Using the .LEGO Domain

The .LEGO domain provides a secure and dedicated space for LEGO’s online content. It helps in protecting the brand's digital presence by preventing unauthorized use of its name in web addresses. By maintaining control over the .LEGO domain, the LEGO Group ensures that all associated content aligns with their brand values and standards.

For individuals or businesses interested in registering a domain, it is important to note that the .LEGO domain is not available for public registration. Those interested in exploring other domain options may visit DomainTyper.com to discover and search for alternative domains.

LEGO's Online Presence

LEGO has a strong online presence not only through its official website but also through various digital platforms. The LEGO Group's main website can be accessed at www.lego.com. The website offers a comprehensive view of LEGO products, including detailed information about new releases, educational resources, and customer support.

Through its digital initiatives, LEGO continues to engage with its audience by offering online games, building instructions, and interactive experiences that complement their physical products. The .LEGO domain plays a crucial role in ensuring that these digital experiences are seamlessly integrated with the brand's overall strategy.

LEGO's commitment to innovation and creativity is evident in its adaptation to the digital age. The .LEGO domain is a testament to the company's dedication to maintaining a secure and authentic online presence that reflects its core values and mission.