The .CO.JP Domain

Population of Japan
Population of the Country
The main Language used
Register .CO.JP as
Domain For
Domain Registration term in years
Domain Character Limit
Domain Registration

What is a domain? is a second-level domain for companies registered in Japan, used for commercial purposes.

What are the requirements to buy a domain?

To buy a domain, the registrant must be a corporation registered in Japan. The domain name must closely match the company's name or trademark. Additionally, a local presence or representative within Japan is required to register and manage the domain.

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About .CO.JP Domain

The Significance of in the Digital Era

In the vast expanse of the internet, country-code Top-Level Domains (ccTLDs) serve as a digital identifier linking a website to a specific country. Among these, the "" domain stands out as a prestigious and widely recognized ccTLD associated with Japan, a country with a population exceeding 126 million and where Japanese is the predominant language. This domain has become a cornerstone for businesses looking to establish a strong online presence in the Japanese market.

Overview of the Domain

The "" domain is specifically designed for commercial entities registered in Japan. Its introduction aimed to cater to the needs of the business community, providing a clear indication of a website's commercial nature and its association with Japan. This specificity has contributed to the domain's reputation as a trusted and reliable marker for businesses.

Key Features of the Domain

  • Reserved for commercial entities: Only registered businesses in Japan can apply for a "" domain.
  • Language and Cultural Affinity: Ideal for companies targeting the Japanese market, offering services in the Japanese language.
  • Character Limits: The domain name must be between 3 to 63 characters, allowing for flexibility in branding and naming.

Data Insights on Registration

The "" domain has seen significant growth over the years, reflecting the increasing digitalization of Japanese businesses. "The domain has not only facilitated local businesses in establishing a credible online presence but also attracted multinational corporations seeking to penetrate the Japanese market," experts say.

Year Registrations
2018 1,200,000
2019 1,250,000
2020 1,300,000
2021 1,350,000
2022 1,400,000

The steady increase in registrations highlights the growing importance of a domain in the digital strategy of companies operating within or targeting Japan.

Eligibility and Registration Process

The process to acquire a "" domain is stringent, ensuring that only qualified entities can secure a domain. This exclusivity underlines the domain's credibility and reliability in the digital space. To register, a company must provide proof of business registration in Japan, making the domain inaccessible to individuals and foreign entities not registered in Japan.

Impact on Business and Branding

"Securing a domain is a strategic move for businesses aiming to establish or enhance their brand's credibility in Japan," state marketing professionals. It signals to consumers that the company is a legitimate, locally registered business, which can significantly influence consumer trust and brand perception. Moreover, the domain aids in search engine optimization (SEO) efforts within Japan, making it easier for companies to reach their target audience through higher search engine rankings.

Challenges and Considerations

While the benefits are clear, companies must also navigate certain challenges. The requirement to have a registered business in Japan may necessitate additional steps for foreign companies, including legal and bureaucratic processes. Additionally, the choice of domain name is crucial, as it needs to resonate with the Japanese market while adhering to the character limits and availability.

Strategic Importance for Global Businesses

For global corporations, a "" domain is more than just a digital address; it's a key component of a comprehensive market entry strategy into Japan. It demonstrates commitment to the Japanese market and can be a decisive factor in building consumer trust. "The domain acts as a bridge, facilitating smoother interactions between international businesses and Japanese consumers," according to industry analysts.


The "" domain remains a powerful tool for businesses seeking to navigate the Japanese digital landscape successfully. Its ability to convey trust, authenticity, and commitment to the Japanese market makes it a valuable asset for any business strategy aimed at Japan. As the digital economy continues to evolve, the role of the "" domain in fostering online business transactions and consumer engagement in Japan is expected to grow, underscoring its enduring importance in the global digital ecosystem.